Digital Crimes Unit
Project Details
Conceptual Creative & Video
My Role
Sr. Copywriter

A Modern PSA

“Millennials are more susceptible to online scams than their grandparents.”

Microsoft presented a unique challenge: stop millennials from falling victim to pop-up, tech support, and other online scams. What better way to appeal to this audience than to tap into the nostalgia associated with late 80s/early 90s PSAs? Once we landed this concept with the client, we presented three treatment ideas for a highly sharable video that would link to a similarly-themed landing page.


Video Treatment Ideas


Landing Page Concept