Partner Marketing
Project Details
Cloud Marketing
My Role
Sr. Copywriter & Content Strategist

Lead-Gen with a Human Touch

“MQLs, MAQLs — Oh my!”

As the creative lead of Microsoft’s largest B2B go-to-market campaign, I was challenged to create demand generating assets as well as lead generating content across a variety of industries, verticals, and specialities. At the core of this extensive partner network lived Microsoft Azure and it was our job to drive cloud consumption via the partner’s products, apps, and solutions. We achieved this goal by mapping a unique lead-gen journey for over 80 partners, granting them access to solution-specific e-guides and other engaging content.

Lead-Gen Journey

From demand gen. assets (display, social, content syndication) to landing page and gated content.

Demand Gen Assets

E-guide & Landing Page

Nurture Assets