Alaska Airlines
Project Details
Branding & Print
My Role
Copywriter
In-flight Info
“make our Mileage Plan easier to understand.”
After going through a rebrand, Alaska Airlines came to us to help them update their in-flight magazine, Beyond . The challenge was to refresh the permanent two-page Mileage Plan spread that informs passengers on the benefits of joining Alaska’s mileage program. By organizing the content around customer-centric perks and leaning heavily on a lifestyle imagery, the spread’s former visual heft was lifted without sacrificing information.
